marketing mix

英 [ˈmɑːkɪtɪŋ mɪks]

美 [ˈmɑːrkɪtɪŋ mɪks]

n.  营销组合(即产品特征、价格、广告宣传方式以及营销地的组合，公司可调整这些项目以实现其营销目标)

BEC经济

牛津词典

noun

• 营销组合（即产品特征、价格、广告宣传方式以及营销地的组合，公司可调整这些项目以实现其营销目标）
  the combination of the features of a product, its price, the way it is advertised and where it is sold, each of which a company can adjust to persuade people to buy the product

柯林斯词典

• N-SING （为推销某项产品或服务而推行的)营销组合,综合营销策略
  A company'smarketing mixis the combination of marketing activities it uses in order to promote a particular product or service.
  1. The key focus of the marketing mix will be on price and distribution.
     营销组合的重点将放在价格与配送上。

双语例句

• Topics includes marketing management, strategic planning, relationship marketing, competitive analysis, the marketing mix, customer satisfaction, consumer behavior, product development branding, direct marketing, pricing strategy and marketing communication etc.
  主题包括市场营销的管理，战略性市场规划，对竞争对手的分析，市场混乱分析，如何满足顾客，消费者行为，产品品牌的发展，直销，定价策略和促销与整合营销传播战略。
• Based on the social responsibility of high-tech enterprise marketing mix model innovation research
  基于社会责任的高科技企业营销组合模式创新研究
• Research on Marketing Mix Tactics of SPD Bank's E-banking Business
  上海浦东发展银行电子银行业务营销组合策略研究
• The legacy of this can still be seen in the traditional four P's of the marketing mix.
  遗留下来的这仍然可以看到在传统的4个P的的营销组合。
• Online Marketing-a new tool in the marketing mix.
  在线营销–营销组合新利器。
• In the major single market, or central market, approach, the firm selects its mission based on one national market and establishes a marketing mix, and later expands to other national markets.
  在这种方法中，公司根据一国市场选择经营任务，建立营销组合，以后再扩展到其他国家的市场。
• For a well-designed marketing mix, industry experts advise companies to use the Internet as a supplement to other advertising media.
  业内专家们建议，一个精心策划的营销组合应把网上促销作为其他宣传方式的补充。
• Analysis of the Influence of Shampoo Brand's Marketing Mix Strategies on Brand Association
  洗发水品牌营销组合策略对品牌联想的影响研究
• Advertising, face to face marketing, promotions, public relations and promotional activities of the feature set, is called the marketing mix.
  广告、当面推销、促销、公关及宣传活动的特色组合，就称为推销组合。
• Historical Evolution of Marketing Mix Theory and Its Developmental Tendency
  市场营销组合理论历史沿革及发展趋势